Role: Product Owner & Founder | Timeline: 2014 – 2016 | Tech Stack: WordPress, WooCommerce, Local Logistics Integration
1. The Vision & The Problem
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- The Gap: High-quality, authentic regional pastries (like Shiraz Kolompeh) suffered from highly fragmented local supply chains, opaque pricing, and a lack of standardized fresh-to-order direct delivery.
- The Concept: Launching a direct-to-consumer (D2C) food-tech marketplace that digitized the ordering lifecycle and synchronized digital checkout velocity with real-time bakery production lines.
2-Product Discovery & Operations Challenges (The “How”)
As the Product Owner, I designed a lean operational model optimized for product freshness and local user trust:
- MVP Market Validation: Built a lightning-fast, conversion-optimized WordPress and WooCommerce architecture. This lean approach allowed us to validate local transactional velocity and demand with minimal upfront development capital.
- Supply Chain & Production Syncing: Engineered the backend ordering queue logic to dynamically align with kitchen baking schedules. This feature optimized product shelf-life and ensured that pastries were baked after order confirmation, minimizing waste.
- UX/UI for Perishable Goods: Streamlined the digital shopping cart from complex multi-layered categories into a punchy, hyper-focused checkout flow, lowering friction for local buyers who demanded fast shipping turnaround.
3. Key Product Management Takeaways (What I Learned)
- Just-In-Time (JIT) Product Management: Mastered the complex intersection of digital software checkouts and physical, time-sensitive logistics where shelf-life dictates product success.
- Hyper-Local User Acquisition: Gained raw experience in capturing localized search intent and translating regional cultural food trust into digital transaction metrics.
